"A household based in the northern part of London is looking for an extraordinary and skilled educator to guide their smallest child on his initial journey to growing into an English gentleman."
When reading this listing, you might naturally skip the phrase "beginning" as mere an expression.
But, it may be the most important part of this unique job advert, as it attempts to find a mentor for a one-year-old.
Hundreds of responses have since been received since the unnamed family advertised their request for the highly paid tutor, who needs to be "an exceptional individual".
Over the last few weeks, the listing has attracted interest across the news, with numerous questioning why?
Progressive Approach
A tutoring expert, CEO and founder of an education consultancy, which is supporting the family in their quest, explained that notwithstanding first doubt, he viewed the idea "forward-looking", and "advanced".
When he met the family, he noted they appreciated the atypical nature of their requirement, and how early in age their son is.
However, they stated that they "didn't want to wait any longer" to get a tutor, as they had held off until their older child was five, and by that age "cultural conditioning had already become established".
What precisely does the family mean by "cultural bias"?
It's "comprehensive", Adam answered. "The manner you eat, the manner you speak".
He explained the older sibling had adopted "very nuanced, body language" from the family, and had assumed their cultural ways. The family explained to Adam they did not want the same situation to recur with their new baby.
The plan: To engage a British tutor, who must speak with Received Pronunciation, to influence the baby right from the beginning.
Natural Absorption
"A great deal of the learning at the start here is rather absorbed naturally," said the CEO.
It's via this osmosis that the family are aiming the child will acquire the British traits they wish to cultivate.
Adam noted the tutor needed to be someone who studied at "the appropriate educational institutions – comparable categories of schools as the family hope to send their son to".
"The educator must be the suitable individual, they'll be carrying out things they may not realize they're doing, just naturally," he added.
Money No Object
The family informed Adam the selected educator should preferably also have understanding of or interest in riding, skiing, the arts and music so as to shape the child in a wide range of hobbies.
More than that though, he said the family wanted the tutor to enrol the child on a variety of lessons so the child would be "horseback riding and starting an tool by the time they are around three years old".
In the family's perspective, helping their son become a "UK sophisticate" will lead to accomplishment and open doors.
"Taking into account the advantages and disadvantages of that, because it's definitely a status symbol," he adds.
But, notwithstanding all this instruction in "UK identity", might the child adopt what is termed cultural bias from the multicultural family he resides with in any case?
"Absolutely", replied he. "The parents realize this could fail, but they've simply adopted the perspective of, 'why not attempt it and we'll proceed as quickly as we can', because the cost of it is not a concern," he said.
Impractical
There are some in the tutoring industry who have similar concerns.
Another CEO, chief executive of Blue Education, who also offer personal educators, stated that "the journey of adopting dual cultures, or in fact, forming one's identity, is something that must be experienced personally, not engineered."
Peter noted that he had relocated from the Far East to the Britain at the age of 7 years old, and had been brought up knowing and practicing two backgrounds. He progressed to learn at Cambridge University.
"The idea that a single person can act as a representation of Britishness, an individual who can possibly transplant the attributes of a English gentleman to a infant child, appears idealistic and unfeasible," he wrote.
"Based on my background, having a distinctly English tutor from early childhood will does not necessarily create the goal they hope for.
"I wasn't provided with that kind of mentor, and nevertheless I have been privileged enough to enjoy several of the situations they desire for their son."
He added: "The fact is, self-identity should not be dictated from the outside; it must be chosen, and it must come from within."
Buying Britishness
Of course, UK identity is something the CEO believes can be instructed – and marketed.
"In my view the situation that the world views us in this regard is something that we should be cherishing|valuing|appreciating
